- 5% of all proceeds support animal welfare (The Smush Foundation) and environmental conservation organizations.
According to ASPCA.org, "each year, approximately 1.5 million shelter animals are euthanized." The Smush Foundation focuses on supporting a variety of animal welfare organizations to help facilitate adoptions and TNR (Trap-Neuter-Return). Furthermore, the foundation helps teach shelters/rescues how to improve their photography, video, and marketing skills - all which will help increase the number of animals that find homes.
- Planting a new tree for every product purchased
- We cover 50% of the cost for product donations made to animal shelters
- The wood for our naturally shaped cat trees are sustainably sourced from trees that no longer bear fruit.