We love animals
And because we love animals, we put a lot of care, time and effort into making the best premium pet products for our furry companions. Along the way of caring for our pets, we noticed a big gap in the market for quality goods. We felt there were no options for high-end products that provided more value than cheap alternatives by lasting longer and looking beautiful. There’s no worse feeling than wasting money on a product that is unpleasant to look at, embarrassing to display, or breaks within weeks or months.
We don't settle for less
Cats are not just animals—they’re family members—and that’s why we ensure all of our products are human-grade and beyond comfortable. We source the highest quality materials to guarantee every product is made to the highest possible standard. Our #1 complaint: "can you make one for humans"?
We're committed to social good
• 5% of all proceeds are donated to The Smush Foundation, a nonprofit that supports a variety of animal welfare organizations to help facilitate adoptions through teaching shelters & rescues how to improve their photography, video, and marketing skills.
• A tree is planted in exchange for any purchase that involves wood.
• We will cover 50% of product cost when donating to a shelter.
• The wood for our naturally shaped cat trees are sourced from trees that no longer bear fruit.